Clicktronic brings the Red Dot Award for Product Design home to Braunschweig

Braunschweig, Germany 25th April 2022

Beauty is in the eye of the beholder – Clicktronic was able to impress a staggering 48 experts with its innovative design concept and, as a result, Wentronic GmbH’s premium cable brand brought the well-deserved Red Dot Award: Product Design 2022 home to Braunschweig.

The jury reached their decision in the middle of March after reviewing product designs from around 60 countries and awarded Clicktronic the Red Dot quality seal. Clicktronic excelled in the category of packaging, ranking alongside big players like Epson.

Form and function in perfect harmony

Clicktronic’s extraordinary design concept gives the products a striking visual appearance that leaves a lasting impression. A colour code system consisting of powerful signal colours serves as a clear visual guide at the point of sale and makes it easier for customers to find the product they are looking for. With its striking typography and structured arrangement of product features, the packaging alone leaves quite the impression – that coupled with the haptic appeal its wave-shaped spot coating provides.

Design made in Braunschweig

Wentronic is particularly proud of its in-house design, as it is 100 per cent made in Braunschweig.

Product Manager and Project Leader Florian Husen, Media Designer Charlie Feldmann as well as a team of graphic designers, 3D artists and communicators fine-tuned the design for several months. Head of Marketing Samantha Denton:

‘We’re incredibly proud that the design concept of our premium brand Clicktronic was awarded the coveted Red Dot Design Award. Winning the award is the result of the entire creative team’s outstanding design work and highlights our expertise in the field as well as the high standards we set for ourselves. Our well-thought-out concept is a combination of clearly communicated product features and a distinctive, multi-layered design that makes it easier for customers to navigate themselves and select a product.’

Award-winning exhibition

Starting 20 June 2022, all of this year’s award-winning products will be showcased to the world on e www.red-dot.org. You can marvel at these prize-winning products from June 2022 to May 2023 in the Red Dot Design Museum in Essen, Germany.

Starting now, retailers can view our line of great products and order our top-quality Clicktronic cables at www.wentronic.com.